Businesses and consumers today are better connected and more informed than ever before. When they set out to gather information about a product or service, they expect to find it online.
The process of localizing your product or service and your website for different countries and regions is critical to realizing the potential value of your target market. Market research company Common Sense Advisory has found that global customers are “75% more likely to choose a product or service that is marketed in their native language.” The importance of global websites is growing as businesses expanding into new global markets becomes more prevalent.
Let’s take a quick look at some of the global numbers. Or, if you’re ready to get started in localizing content to better engage with your customers, download our free guide: The Definitive Guide To Website Localization.
You may also want to check out the other infographics in our Global Markets series.
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