As the story goes, shortly after Coca-Cola first entered the market in China, they had to change their brand name since the syllables of the name literally translated to, “Bite the Wax Tadpole” in Chinese. This story raises an important issue. If you are not careful when translating your brand’s packaging for a new market, […]
Medical information can be challenging for an outsider to understand at times. The challenge is even greater for those who do not speak English or have limited proficiency in English. Despite federal regulations requiring language access services and evidence showing the impact of language barriers on the quality of patients’ healthcare. It is apparent that […]
More than eight percent of the population, or 25 million US residents over the age of five, have limited English proficiency (LEP). This can be deadly in the midst of a disaster. Whether there is time to prepare, as in the case of a hurricane, or the crisis is completely unexpected, like an earthquake, access […]
International students are studying at American colleges and universities at a higher rate than ever before. With the increasing globalization of the world, international students have a profound impact on colleges and universities across the globe. They help shape culture and curriculum while providing a unique perspective that benefits everyone in the classroom. Benefits of […]
Low-cost travel and advances in technology have allowed people to seek medical care and treatment in other countries. Healthcare professionals and patients rely on translated medical documents to communicate with each other. Medical Translation Medical translation is a highly specialized field due to the technical and sensitive nature of documents. It is important, whether it is for […]
The globalization of business and the rise of e-commerce has made it possible for anyone with internet access to buy and sell goods worldwide. Thanks to a variety of online sales platforms, entrepreneurs can connect with consumers in all sorts of markets without investing a fortune in marketing and distribution. Unfortunately, many of the individuals […]
It is no surprise that some languages are easier to learn than others — just ask any high school student who chose to learn Spanish over Arabic, or French over Mandarin Chinese. But, how much easier are Spanish and French relative to Arabic and Mandarin? And why is there a difference in the first place? […]
Social media and content marketing are two important channels that have reinvented the way brands think about international marketing. Thanks to the rise of social and content marketing, businesses can now easily interact with prospects all over the world. The development of the social platform has been an overwhelmingly positive one for companies looking to […]
The idea of international marketing brings about some tremendous challenges for agencies that serve global brands. Finding a way to connect a product or service with an international market is complex enough. However, it can also be a challenge to manage the process of international marketing. These challenges are issues that global agencies frequently face. […]
Just as in any other industry, scammers exist in the localization and translation industry too. They create trouble among real translators and translation agencies with their fraudulent activities. Types of Scams Translation agencies and translators should be aware of the several types of scams in the industry and how to avoid them. CV (Curriculum Vitae) […]