Can you say Google in Chinese? Do you know which social network dwarfs Facebook in Japan? Climbing the search engine rankings can seem a big enough challenge in English, without… read more
Businesses and consumers today are better connected and more informed than ever before. When they set out to gather information about a product or service, they expect to find it… read more
Are you hoping to customize your website so it will read naturally to customers in new global markets? Sounds like you’re ready to embark on the website localization process! The… read more
The second major component of the Smartling translation technology platform is the Global Delivery Network. This could be more aptly named “website localization on the fly”. The Smartling platform connects to… read more
Smartling’s new approach to localization takes the translation industry by storm After securing $25 million in venture funding back in May, Smartling raised more than a few eyebrows in the… read more
Time to learn your colors again! If you plan to do business overseas, using the wrong colors to advertise your organization and your products could offend your target market and… read more
I love reading about companies expanding globally. And with the Internet so widely used, it’s now easier than ever to reach customers on other continents. Even small businesses can take… read more
Businesses, this is for you! Do you know whom you are selling to? Chances are, your potential consumers don’t all speak English, and you may be missing out on a… read more
Can a title have the same meaning across the world without losing its core message? What if it was the title of a whole TV series?
The Internet Corporation for Assigned Names and Numbers, ICANN, has approved the first four internationalized top-level domain names. Saudi Arabia, Egypt, the United Arab Emirates and the Russian Federation now… read more
