Automation can be defined as the use of technology to achieve tasks and processes done with little or no human assistance. Dynamic Language helps its clients to step into the future of translation and localization by hosting a state-of-the-art project automation and machine translation solution. Especially for high-volume projects, this unique setup allows reaching maximum […]
Flexibility and corporate social responsibility are critical in today’s business environment, and there appears to be an increasing need for innovative meeting formats that respond to organizations’ needs. Multinational corporations that operate across countries need to stay in touch with their various stakeholders to develop strategies, implement plans, and continuously improve or innovate existing operations. […]
The concept of translation is as old as language itself. Translation allows communication between countries, cultures – and even time periods. For instructions, descriptions, user manuals and basic text – direct translations can work very well. However, when it comes to marketing – it’s not always that simple. “Advertising is based on one thing. […]
What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question with an array of vague explanations but no single definitive answer. To really underpin the complexity of defining what’s funny and what’s not, one must […]
Many companies are expanding at incredible rates, increasing the importance of being able to launch their products and services in diverse communities. To stay competitive, brands must be able to target wider audiences at home and in their overseas marketing campaigns. Customers often prefer to shop in their own language, so companies’ profit margins may rely on their ability […]
Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn’t performing as forecasted. The company had faced major […]
Not long ago, retail businesses needed significant startup funds to open a single brick and mortar store. Today, selling globally is not only possible, but real and growing fast. Many retailers have realized that they can increase global sales by expanding their target markets far beyond their local reach via the use of e-commerce. Similarly, the […]
The world is a big place, and companies looking at the possibility of expanding into the top global markets often find that thinking about going global is a lot easier than actually doing it. There is little doubt, however, that companies playing on a global field stand to reap significant rewards in terms of profitability when their […]
Businesses and consumers today are better connected and more informed than ever before. When they set out to gather information about a product or service, they expect to find it online. The process of localizing your product or service and your website for different countries and regions is critical to realizing the potential value of […]
Businesses and consumers today are better connected and more informed than ever before. When they set out to gather information about a product or service, they expect to find it online. The process of localizing your product or service and your website for different countries and regions is critical to realizing the potential value of […]
