Marketing translation differs from translation for other types of content, which might include legal, medical, or financial. The translation of marketing materials is different from the standard process, as translators… read more
The concept of translation is as old as language itself. Translation allows communication between countries, cultures – and even time periods. For instructions, descriptions, user manuals and basic text –… read more
What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question… read more
One of the most important sporting events is scheduled to occur on July 15, 2018. The world will watch as teams face off in the 21st FIFA World Cup. This… read more
Going global is usually a worthy endeavor, but it does bring with it some challenges. If you are interested in taking your business global, it is crucial you have a… read more
PHOTO: The New Jersey Vietnamese American Community Association Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation,… read more
The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU… read more
When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend… read more
The 2018 Olympic Winter Games in PyeongChang, South Korea are almost here. While the preparations for such a massive and exciting global event are always extensive, one of the largest hurdles… read more
Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing… read more
