The concept of translation is as old as language itself. Translation allows communication between countries, cultures – and even time periods. For instructions, descriptions, user manuals and basic text –… read more
Going global is usually a worthy endeavor, but it does bring with it some challenges. If you are interested in taking your business global, it is crucial you have a… read more
When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend… read more
Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing… read more
Each industry tends to have their own jargon, so of course, the language service industry nearly has a language of its own! It primarily consists words that are at least… read more
Bored of using the same words over and over again in your writing? Yes? Then it is likely your readers are bored too.
So, your brand is ready to take your AdWords campaigns to international markets? If that’s the case, then you need to translate your AdWords campaigns to speak to each specific… read more
Many industries use artificial intelligence (AI) to simulate or imitate human behavior. The translation industry has embraced AI in the form of machine translation (MT) to help translate a higher… read more
A translation style guide is a set of rules for how your company presents itself textually and visually. Think of it as a guidebook for your language service provider (LSP)… read more
Today, 50 percent of customers who initiate a mobile search will visit a store within 24 hours. Google even displays three-pack local search results for 93 percent of their queries. With these numbers… read more
