Blog posts
Category: marketing

Marketing translation

  • October 29, 2020
  • by Dynamic Language

Marketing translation differs from translation for other types of content, which might include legal, medical, or financial. The translation of marketing materials is different from the standard process, as translators… read more

Why Transcreation Is Vital To Use In Your Global Marketing Campaign

  • March 22, 2019
  • by Dynamic Language

The concept of translation is as old as language itself. Translation allows communication between countries, cultures – and even time periods. For instructions, descriptions, user manuals and basic text –… read more

Why Humor Is The Hardest Thing To Translate

  • November 12, 2018
  • by Dynamic Language

What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question… read more

Translating for the 2018 FIFA World Cup

  • July 10, 2018
  • by Dynamic Language

One of the most important sporting events is scheduled to occur on July 15, 2018. The world will watch as teams face off in the 21st FIFA World Cup. This… read more

8 Challenges for Companies Going Global?

  • May 30, 2018
  • by Dynamic Language

Going global is usually a worthy endeavor, but it does bring with it some challenges. If you are interested in taking your business global, it is crucial you have a… read more

Marketing to Vietnamese Americans

  • May 3, 2018
  • by Dynamic Language

PHOTO:  The New Jersey Vietnamese American Community Association Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation,… read more

5 Ways GDPR Will Impact Your Translation Process

  • April 19, 2018
  • by Dynamic Language

The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU… read more

The Meaning of Colors Around the World

  • February 23, 2018
  • by Dynamic Language

When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend… read more

Translating for the 2018 Winter Olympic Games

  • January 10, 2018
  • by Dynamic Language

The 2018 Olympic Winter Games in PyeongChang, South Korea are almost here. While the preparations for such a massive and exciting global event are always extensive, one of the largest hurdles… read more

Is Multicultural Marketing Important?

  • December 28, 2017
  • by Dynamic Language

Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing… read more