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Why Transcreation Is Vital To Use In Your Global Marketing Campaign

  • March 22, 2019
  • by Dynamic Language

  The concept of translation is as old as language itself. Translation allows communication between countries, cultures – and even time periods. For instructions, descriptions, user manuals and basic text – direct translations can work very well. However, when it comes to marketing – it’s not always that simple.  “Advertising is based on one thing. […]

How to Use SEO for Global Expansion

  • November 28, 2017
  • by Dynamic Language

You’ve established a successful SEO process and are looking to start an international campaign. Fantastic! To be successful, you must research and create content for every country you target.

App Localization: International Keyboards and JavaScript

  • September 6, 2016
  • by Dynamic Language

When you first dream of launching an app globally, the excitement of sharing your product with the world can sometimes blind you to the intricacies involved in the process. Regardless of how rose-colored your glasses are, however, taking an app global presents unique challenges which must be addressed. Why App Localization is Needed If you […]

Multilingual College Marketing: Making Your Value Proposition Clear

  • June 7, 2016
  • by Dynamic Language

U.S. universities are seeing a record influx of international students. According to the“2015 Open Doors Report on International Educational Exchange”, the number of international students at U.S. colleges and universities had the highest rate of growth in 35 years, increasing by ten percent to a record high of 974,926 students in the 2014-2015 academic year. […]

Multilingual College Advertising & Financial Assistance Information: All Applicants Need to Understand

  • May 15, 2016
  • by Dynamic Language

Many colleges want to attract international students from various countries. According to the Institute of International Education, 975,000 international students are enrolled in colleges throughout the United States. The nation sending the most international students to the U.S. is China, followed closely by India and South Korea. Some popular subjects for international students to study […]

Fall Holidays in the USA and 7 Other Countries

  • September 19, 2015
  • by Dynamic Language

Fall makes people in the U.S. think of falling leaves and cooler weather.   In the U.S., fall is associated with brightly colored leaves, cooler weather, and harvest time. In other parts of the world, weather for these months may be hot (tropical locations), springlike (eastern hemisphere), or similarly cool. Various holidays take place in […]

Back to School Traditions Around the World

  • August 28, 2015
  • by Dynamic Language

Many countries around the globe have distinctive back to school traditions. Around the world, kids in many different countries have one thing in common: getting ready to go back to school. In the U.S., students have traditions like going shopping for new clothes or uniforms, school supplies and backpacks. Some families go on one last […]

Legal Language Requirements

  • August 26, 2015
  • by Dynamic Language

Translating a product has obvious benefits: reaching a greater audience, increasing revenue, and creating a global brand. However, in order to sell your product in some countries, you must comply with legal requirements on how your product must be translated or localized.

Do Your Labels Translate? Regulatory Requirements for Food Packaging and the Need for Translation Services

  • May 11, 2015
  • by Dynamic Language

If you’re selling food, it’s very important to properly label all ingredients, nutritional information, etc. What does that entail? Well, it depends on what market you’re selling in. At the end of last year, the European Union enacted strict legislation regarding how food is labeled. This means that when exporting food products to be sold […]

How Retail Translation Differs from Other Types of Translation Services

  • May 8, 2015
  • by Dynamic Language

Translation services are very important in the retail industry. If you want your business to succeed on an international scale, then your website, as well as all of your packaging, marketing materials, and labels will need to be translated into all of the different languages that your consumers speak. Perhaps surprisingly, retail translation is distinct […]

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