The concept of translation is as old as language itself. Translation allows communication between countries, cultures – and even time periods. For instructions, descriptions, user manuals and basic text –… read more
U.S. universities are seeing a record influx of international students. According to the“2015 Open Doors Report on International Educational Exchange”, the number of international students at U.S. colleges and universities… read more
Many colleges want to attract international students from various countries. According to the Institute of International Education, 975,000 international students are enrolled in colleges throughout the United States. The nation… read more
Fall makes people in the U.S. think of falling leaves and cooler weather. In the U.S., fall is associated with brightly colored leaves, cooler weather, and harvest time. In… read more
Many countries around the globe have distinctive back to school traditions. Around the world, kids in many different countries have one thing in common: getting ready to go back to… read more
Translating a product has obvious benefits: reaching a greater audience, increasing revenue, and creating a global brand. However, in order to sell your product in some countries, you must comply with… read more
It seems like translating product packaging for export to a different country would be a fairly straightforward process. There might be issues of branding to contend with, but once you’ve… read more
If you’re selling food, it’s very important to properly label all ingredients, nutritional information, etc. What does that entail? Well, it depends on what market you’re selling in. At the… read more
The idea of international marketing brings about some tremendous challenges for agencies that serve global brands. Finding a way to connect a product or service with an international market is… read more
International marketing trends have changed significantly over recent years. Thanks to the advent of the Information Age, today’s global marketplace is more connected than ever before. It is this connectedness… read more