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Why Humor Is The Hardest Thing To Translate

  • November 12, 2018
  • by Dynamic Language

What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question with an array of vague explanations but no single definitive answer. To really underpin the complexity of defining what’s funny and what’s not, one must […]

The Meaning of Colors Around the World

  • February 23, 2018
  • by Dynamic Language

When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend on where you are from. How we perceive colors is affected by our background and past experiences. Knowing what colors mean in different countries can […]

Translation and Localization Tips for the Retail Industry (Including Common Mistakes to Avoid)

  • October 17, 2017
  • by Dynamic Language

Many companies are expanding at incredible rates, increasing the importance of being able to launch their products and services in diverse communities. To stay competitive, brands must be able to target wider audiences at home and in their overseas marketing campaigns. Customers often prefer to shop in their own language, so companies’ profit margins may rely on their ability […]

Keeping Your Brand Message Consistent in Multilingual Inbound Marketing

  • August 18, 2015
  • by Dynamic Language

The global marketplace is full of opportunities for businesses to expand their reach and sell more of their goods and services. It may seem fairly simple to branch out into overseas markets and build on what you feel is the universal appeal of your brand, but there are many things to consider when marketing yourself […]

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