Video Game Localization: What the gaming industry should consider
Dynamic Language | May 19, 2011
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So as a gaming company, wouldn’t you seriously consider the benefits of offering your games in the languages your customers actually play in?
Video game localization involves the translation of software, such as video games, to specific geographical locations, to ensure understanding and usability. It’s important to note that just because a game is popular here in the U.S., it doesn’t mean everyone will fall head over heels for it anywhere else.
Aside from translating the software using colloquialisms and language that appeal to international markets, it may also be a good idea to prepare some marketing materials for your potential customers. But that’s a whole different ball game!
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So as a gaming company, wouldn't you seriously consider the benefits of offering your games in the languages your customers actually play in? Video game localization involves the translation of software, such as video games, to specific geographical locations, to ensure understanding and usability. It’s important to note that just because a game is popular here in the U.S., it doesn’t mean everyone will fall head over heels for it anywhere else. Aside from translating the software using colloquialisms and language that appeal to international markets, it may also be a good idea to prepare some marketing materials for your...
seriously consider the benefits of offering your games in the languages your customers actually play in?
Video game localization involves the translation of software, such as video games, to specific geographical locations, to ensure understanding and usability. It’s important to note that just because a game is popular here in the U.S., it doesn’t mean everyone will fall head over heels for it anywhere else.
Aside from translating the software using colloquialisms and language that appeal to international markets, it may also be a good idea to prepare some marketing materials for your potential customers. But that’s a whole different ball game!
