Preparing software for a successful launch in international markets takes planning, focus, and specific language and cultural expertise. Whether you are in the early development phase or ready to launch… read more
We live in a connected world, making it easier than ever to reach new audiences virtually anywhere, despite language and geographical barriers that may have impeded communication efforts in the… read more
We are a very connected global marketplace thanks to limitless online access to content from every corner of the earth. Although this presents vast opportunities for brands and services to… read more
It’s easier than ever to reach customers in foreign markets thanks to the power of the internet. However, global marketing isn’t universal. Your messaging will need to be adapted to… read more
Successful software localization is important for companies who want their applications to be accessible for new target markets. For companies that develop software and are looking to start the localization… read more
What if you had a way to convert more leads right now? Consider this finding from CSA Research: 75% of consumers prefer to purchase products in their own language. You… read more
Social media and content marketing are two important channels that have reinvented the way brands think about international marketing. Thanks to the rise of social and content marketing, businesses can… read more
The idea of international marketing brings about some tremendous challenges for agencies that serve global brands. Finding a way to connect a product or service with an international market is… read more
Just as in any other industry, scammers exist in the localization and translation industry too. They create trouble among real translators and translation agencies with their fraudulent activities. Types of… read more
MadCap Flare can be an ideal tool for global publishers when leveraging content across multiple platforms. With this versatile software, edits and translations can be made in one platform and the content can… read more
