Video Game Localization: What the gaming industry should consider
Approximately two-thirds of paying gamers would like to have their games localized. So as a gaming company, wouldn’t you seriously consider the benefits of giving potential customers what they prefer?
U.S. video game sales rose 20% last month, but is the gaming industry maximizing all their resources to increase global sales?
Video game localization involves the translation of software, such as video games, to specific geographical locations, to ensure understanding and usability. It’s important to note that just because a game is popular here in the U.S., it doesn’t mean everyone will fall head over heels for it anywhere else.
Aside from translating the software using colloquialisms and language that appeal to international markets, it may also be a good idea to prepare some marketing materials for your potential customers. But that’s a whole different ball game!