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Translating for the 2018 FIFA World Cup

  • July 10, 2018
  • by Dynamic Language

The Growing Demand for Video Game Localization

  • May 24, 2018
  • by Dynamic Language

Multilingualism is increasing in the United States and there are no signs of it slowing down. In fact, one in five American residents primarily speak a language other than English at home. In sheer numbers, this is a 94 percent increase since 1990, and a 32 percent increase since 2010. Chinese, Spanish, and Arabic speakers are […]

Key Trends in International Marketing

  • April 6, 2018
  • by Dynamic Language

International marketing trends have changed significantly over recent years. Thanks to the advent of the Information Age, today’s global marketplace is more connected than ever before. It is this interconnection that has led to a major change in the way that international brands market themselves. Companies that are looking to succeed in the new age […]

Translating for the 2018 Winter Olympic Games

  • January 10, 2018
  • by Dynamic Language

The 2018 Olympic Winter Games in PyeongChang, South Korea are almost here. While the preparations for such a massive and exciting global event are always extensive, one of the largest hurdles organizers and attendees have to clear is the language barrier. Because the Olympic Games bring together participants from all over the globe, it doesn’t matter where […]

The Three C’s of Netflix Global Expansion Strategy

  • April 4, 2017
  • by Dynamic Language

Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn’t performing as forecasted. The company had faced major […]

How Game of Thrones Translates Script for Worldwide Audience

  • August 17, 2016
  • by Dynamic Language

When you tune in to Game of Thrones every week, your mind may not immediately turn to translation and localization. Game of Thrones translation references are pretty remarkable and much of the power dynamic in the plot has to do with knowledge of foreign languages and cultures. Game of Thrones translates the script in order […]

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