Blog posts
Category: advertising

Is Multicultural Marketing Important?

  • December 28, 2017
  • by Dynamic Language

Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing… read more

Harry Potter and the Translator’s Nightmare

  • December 9, 2016
  • by Dynamic Language

International Marketing Key Trends

  • April 10, 2015
  • by Dynamic Language

International marketing trends have changed significantly over recent years. Thanks to the advent of the Information Age, today’s global marketplace is more connected than ever before. It is this connectedness… read more

6 Marketing Tips for International Branding

  • April 7, 2015
  • by Dynamic Language

Going international is a significant undertaking for any brand. While the rewards can be plentiful, there are also a lot of challenges involved when a business has a global market… read more

Marketing Localization: Buyer Behavior in Global Markets

  • February 24, 2015
  • by Dynamic Language

The process of localizing your products and services for different countries and regions is critical to realizing the potential value of your target market. Market research company, Common Sense Advisory,… read more