Blog posts
Category: advertising

Why Humor Is The Hardest Thing To Translate

  • November 12, 2018
  • by Dynamic Language

What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question… read more

Is Multicultural Marketing Important?

  • December 28, 2017
  • by Dynamic Language

Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing… read more

Why Transcreation Should Matter to You

  • December 8, 2017
  • by Dynamic Language

Language isn’t the only barrier to communication between cultures — how people perceive words and images can obscure the message. A deep understanding of the nuances of the target culture… read more

Localize Your Facebook Ad Copy

  • February 6, 2017
  • by Dynamic Language

Social media has transformed globalization, bringing people together from around the world to share experiences and information — and it isn’t just individuals making connections. Innovative businesses are using social… read more

Harry Potter and the Translator’s Nightmare

  • December 9, 2016
  • by Dynamic Language

Why You Need a Language Services Company: Translations Gone Wrong

  • April 24, 2015
  • by Dynamic Language

The idea is an exciting one to think about: you are translating your brand’s marketing materials into a new language so that you can reach an entirely new set of… read more

Cultural Whisperers: How the Biggest Brands Do Global Marketing

  • April 13, 2015
  • by Dynamic Language

The biggest brands today did not grow to become successful by staying in a single market. However, prominent brands face their own unique challenges when it comes to global marketing.… read more

International Marketing Key Trends

  • April 10, 2015
  • by Dynamic Language

International marketing trends have changed significantly over recent years. Thanks to the advent of the Information Age, today’s global marketplace is more connected than ever before. It is this connectedness… read more

6 Marketing Tips for International Branding

  • April 7, 2015
  • by Dynamic Language

Going international is a significant undertaking for any brand. While the rewards can be plentiful, there are also a lot of challenges involved when a business has a global market… read more

What is Transcreation?

  • March 5, 2015
  • by Dynamic Language

Localization and transcreation are two “buzz words” in the language industry, and both services serve an important role for companies who want to communicate with customers in new regions across… read more