Welcome to DYNAMIC LANGUAGE, language service provider

Why Humor Is The Hardest Thing To Translate

  • November 12, 2018
  • by Dynamic Language

What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question with an array of vague explanations but no single definitive answer. To really underpin the complexity of defining what’s funny and what’s not, one must […]

Localize Your Facebook Ad Copy

  • February 6, 2017
  • by Dynamic Language

Social media has transformed globalization, bringing people together from around the world to share experiences and information — and it isn’t just individuals making connections. Innovative businesses are using social media marketing to promote products to an international audience with great success. Many find that Facebook is the clear leader in advanced solutions for companies […]

Why You Need a Language Services Company: Translations Gone Wrong

  • April 24, 2015
  • by Dynamic Language

The idea is an exciting one to think about: you are translating your brand’s marketing materials into a new language so that you can reach an entirely new set of customers in a different part of the world. Although your mind might be on the tremendous growth that could result from this expansion, you also […]

Cultural Whisperers: How the Biggest Brands Do Global Marketing

  • April 13, 2015
  • by Dynamic Language

The biggest brands today did not grow to become successful by staying in a single market. However, prominent brands face their own unique challenges when it comes to global marketing. Let’s look at a few of the most recognizable brands in the world, the challenges they successfully overcame, and what agencies can learn from them. […]

Key Trends in International Marketing

  • April 10, 2015
  • by Dynamic Language

International marketing trends have changed significantly over recent years. Thanks to the advent of the Information Age, today’s global marketplace is more connected than ever before. It is this connectedness that has led to a major change in the way that international brands market themselves. Companies that are looking to succeed in the new age […]

What is Transcreation?

  • March 5, 2015
  • by Dynamic Language

Localization and transcreation are two “buzz words” in the language industry, and both services serve an important role for companies who want to communicate with customers in new regions across the globe. Depending on your needs, your marketing content may benefit from one technique more than the other, so let’s take a look at the […]

Marketing Localization: Buyer Behavior in Global Markets

  • February 24, 2015
  • by Dynamic Language

The process of localizing your products and services for different countries and regions is critical to realizing the potential value of your target market. Market research company, Common Sense Advisory, has found that among global customers, “75% prefer to buy products in their native language”. North American companies have invested in targeted marketing strategies and […]

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