What is it that makes us laugh and why? We all need a bit of humor in our lives. But understanding how to get it isn’t so simple. It’s a difficult question… read more
Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing… read more
Language isn’t the only barrier to communication between cultures — how people perceive words and images can obscure the message. A deep understanding of the nuances of the target culture… read more
Social media has transformed globalization, bringing people together from around the world to share experiences and information — and it isn’t just individuals making connections. Innovative businesses are using social… read more
The idea is an exciting one to think about: you are translating your brand’s marketing materials into a new language so that you can reach an entirely new set of… read more
The biggest brands today did not grow to become successful by staying in a single market. However, prominent brands face their own unique challenges when it comes to global marketing.… read more
International marketing trends have changed significantly over recent years. Thanks to the advent of the Information Age, today’s global marketplace is more connected than ever before. It is this connectedness… read more
Going international is a significant undertaking for any brand. While the rewards can be plentiful, there are also a lot of challenges involved when a business has a global market… read more
Localization and transcreation are two “buzz words” in the language industry, and both services serve an important role for companies who want to communicate with customers in new regions across… read more
