Transcreation

Transcreation Services

Marketing to consumers worldwide involves an in-depth understanding and incorporation of cultural nuances.  By discovering what cultural differences exist within a new global market, your company will be able to use our native linguists and adapt content that truly speaks to the intended targeted audience. This is where our transcreation services come in.

Transcreation is a mix of translation, cultural consulting and foreign language copywriting. Usually, this kind of work is for a Marketing client, and we’re helping them express their content in a more creative, “natural” way. It’s adaptive and less literal. This blend of services will help you reach your ideal global market.


Dynamic Language can help you reach your target audience in  more than 150 languages.

  • 50% of US company sales come from outside the US
  • 30% of US sales are from non-English speakers
  • It only takes 12 languages to communicate with 80% of the world population.
  • 75% of consumers are more likely to buy if the product or service if there is an advertisement in their native language

We will pair your company with a subject matter expert (SME) in your industry and targeted location. Our Localization and  Transcreation services will prepare you for global markets through every stage of development.

What is Transcreation?

Transcreation involves creating appropriate marketing for the target audience that takes into account cultural details and local customs. This process addresses the degrees of language and culture that can make a pitch stand out to potential clients. The native linguist with subject matter expertise in marketing evaluates the copywriting and images. In some situations, certain images and colors might have another meaning. Having the ability to reach out with resources familiar to your target culture is very helpful and will make your advertising much more efficient.

The final translation could end up having a completely different message because the linguist needs to account for the constraints of their audience. For example, an advertising jingle that needs to rhyme in the target language would need to be adapted in order for the translation to still rhyme.

Why Transcreation?

  • Customize and control your message content from one language to another. This helps maintain the style, tone, intent, and Calls-to-Action.
  • Give your company a competitive edge when marketing to a global audience
  • Creates the same messaging and CTAs to end-users and consumers of the intended market without sacrificing content
  • Consultation and feedback on the visuals of a creative message ensuring that it is suitable for the desired global market

Tiers of Transcreation 

Depending on your project needs and budget there are three tiers that our Transcreation service covers. Dynamic offers initial assessments as a decision-making tool, which can outline the best approach to take for your company.

Tier 1: Pre-Translation Assessment and Source Preparation – In this instance, you are adapting your marketing materials for another culture but maintaining the basic content of your native marketing campaign and red flags are raised in this tier.

Tier 2: Copy Finishing – This process is typically performed after translation by a fluent professional in-country copywriter. Copy finishing helps the content flow in an effortless, appealing way.

Tier 3: Full-Service Transcreation – Using your creative brief, the third tier is the process of completely recreating some or all of your materials. With new messaging and graphics

Learn More About the Advantages of Transcreation 

Our skilled and professional team of linguists, cultural consultants, graphic designers, and copywriters will meet your transcreation needs. We will help launch your marketing campaign for your global audience. If you are interested in how to get started, please speak with one of our specialists today!

 

 

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