Dynamic Language’s most recent semi-annual survey of translation and localization clients produced a Translation Net Promoter Score of 72, with zero detractors: no responding client rated the company 6 or below. Across the last three survey cycles, the score has run 70, 77, and 72.
72
Translation Net Promoter Scorewith Zero Detractors
What a Net Promoter Score measures
A Net Promoter Score (NPS) is a standardized measure of client loyalty built on a single question: “On a scale of 0 to 10, how likely are you to recommend this company to a colleague or peer?” Clients who answer 9 or 10 are promoters. Those who answer 7 or 8 are passives. Anyone at 6 or below is a detractor. The score subtracts the percentage of detractors from the percentage of promoters, on a scale from -100 to +100. The question is simple by design. It asks whether someone would put their professional reputation behind a recommendation.
Detractors (0–6)
Passives (7–8)
Promoters (9–10)
Unlikely to recommend. May be actively dissatisfied.Satisfied but not enthusiastic.Loyal, enthusiastic. Will actively recommend.
NPS
Score
=
%
Promoters
−
%
Detractors
Scores range from -100 (all detractors) to +100 (all promoters). Any score above 0 is positive, and scores above 50 are generally regarded as excellent, though benchmarks vary widely by industry.
What the 72 covers
The figure is labeled a Translation NPS because it measures one thing precisely: the satisfaction of clients using Dynamic Language’s translation and localization services, surveyed twice a year. Zero detractors means that across the most recent survey, no responding client was dissatisfied enough to score the experience 6 or below. For buyers evaluating a language services provider, that consistency matters as much as the headline number: three consecutive cycles at 70 or above reflect a stable delivery operation.
How the score is sustained
Every account has a named owner, and quality processes run under ISO 9001 (Quality Management) and ISO 17100 (Translation Services) certification, independently audited annually. Dynamic Language has provided translation, interpreting, and localization services since 1985.
FAQ
What is Dynamic Language’s current NPS?
Dynamic Language’s Translation NPS is 72, with zero detractors, from its most recent semi-annual survey of translation and localization clients. The last three survey cycles produced scores of 70, 77, and 72.
What does “zero detractors” mean?
In NPS methodology, a detractor is a client who answers the recommendation question with a score of 6 or below. Zero detractors means no responding client in the most recent survey rated Dynamic Language in that range.
Which clients does the survey cover?
The survey goes to Dynamic Language’s translation and localization clients twice a year. The score is labeled a Translation NPS because it measures that service line specifically.
What is considered a good NPS?
Any score above 0 means promoters outnumber detractors. Scores above 50 are generally regarded as excellent, though benchmarks vary widely by industry and by how each company runs its survey. The most reliable comparison is a company’s own score across cycles, which is why Dynamic Language publishes its three most recent results.
How is an NPS calculated?
Respondents answer one question on a 0 to 10 scale. The percentage of detractors (0 to 6) is subtracted from the percentage of promoters (9 or 10), producing a score between -100 and +100. Passives (7 or 8) count toward the respondent base but not the formula.
“I have been using Dynamic Language for multiple years and I am always impressed with their timeliness and efficiency. The communication channel is clear and fast. We have more than 10 different languages that we need assistance with, and Dynamic is always able to support us.”
— Sundeep Malhi, HealthPoint
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