Our Net Promoter Score is +79. The language services industry average is 30–40. Here is exactly what that means, how we measure it, and what it tells you about working with us.
A Net Promoter Score (NPS) is a standardized measure of customer loyalty and satisfaction. It is based on a single question asked to clients: "On a scale of 0 to 10, how likely are you to recommend this company to a colleague or peer?"
The question is simple by design. It cuts through marketing language and gets to the most reliable indicator of client satisfaction: whether someone would put their professional reputation behind a recommendation.
Scores range from −100 (all detractors) to +100 (all promoters). Any score above 0 is positive. Above 50 is considered excellent. Above 70 is world-class.
NPS is used across industries, including software companies and banks to airlines and professional services firms, as a standardized benchmark that allows meaningful comparison across organizations.
Dynamic Language surveys clients semi-annually using a structured NPS questionnaire distributed via HubSpot. Every active client relationship is included, not a selected subset. Responses are anonymous to encourage candid feedback.
Results are reviewed by the leadership team immediately after each survey cycle. Dissatisfied accounts are flagged for direct follow-up by a senior account manager or the Chief Revenue Officer within five business days. Satisfied accounts are identified as potential reference, testimonial, and case study candidates.
Our current NPS is +79. This score has been maintained consistently across multiple survey cycles.
Context makes the number meaningful. Here is how Dynamic Language's NPS compares against available benchmarks.
| Benchmark | NPS Score | Notes |
|---|---|---|
| Dynamic Language | +79 | Semi-annual client survey, all active accounts |
| Language services industry average | 30–40 | Per available industry benchmarking data |
| Professional services industry average | 40–50 | Consulting, legal, accounting, and similar fields |
| B2B software industry average | 30–40 | SaaS and enterprise software benchmark |
| World-class threshold (any industry) | 70+ | Typically reserved for category leaders |
A score of +79 places Dynamic Language above the world-class threshold and roughly double the language services industry average. For a mid-market provider competing against large global firms, this score reflects a structural difference in how the company operates, not a marketing claim.
For organizations evaluating language services providers, NPS offers something that certifications and case studies cannot: evidence of the ongoing client experience, not just the first project.
A high NPS indicates that clients stay. It is harder to maintain a high score over multiple years than to achieve it once. Our +79 has been consistent across cycles, which means the experience that generates it is not accidental.
No vendor is perfect. What separates a high-NPS provider from a low-NPS one is how problems are handled. Our score reflects a culture of responsiveness: issues are caught, owned, and fixed. Not minimized.
A high NPS means clients are willing to be named references. If you need to speak with a current client about their experience before committing, we can make that happen. That offer would not be credible with a score of 30.
Every Dynamic Language client has a named account manager who knows their program, their languages, and their internal stakeholders. You are not a ticket number. The relationship is managed by a person, not a queue.
Our +79 reflects how quickly and reliably our team communicates. Requests are acknowledged promptly, deadlines are met, and when something changes, you hear from us before you have to ask. Responsiveness is a core value, not a support policy.
Every NPS survey cycle produces direct input from clients on what is working and what is not. That feedback is reviewed by leadership and acted on, not filed away. The score stays high because the feedback loop is real.
"I have been using Dynamic Language for multiple years and I am always impressed with their timeliness and efficiency. The communication channel is clear and fast. We have more than 10 different languages that we need assistance with, and Dynamic is always able to support us."— Sundeep Malhi, HealthPoint
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15215 52nd Avenue S., Suite 100
Seattle, WA 98188-2354
inbound@dynamiclanguage.com
206.244.6709
Toll-free: 800.682.8242
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