Translation and Localization for the Tourism and Hospitality Industry
When visitors land on a website and can’t find content in their native language, chances are they will look for the information needed elsewhere, and your company may have lost a potential customer. As human beings we feel a need to communicate effectively with others, we’ll browse a website in-depth if we’re able to understand the content and information presented to us.
By localizing your website and booking engine, users reaching it will not solely be interested in reading its content but will be enticed to plan their travel using your services.
Dynamic Language is a leading provider of translation, localization, and transcreation in the travel and tourism industries with over 30 years experience as well as 150+ languages available. Our comprehensive solutions support all content types including websites, social media, user-generated content, video, advertisements, training, packaging, signage, documentation and more.
Dynamic Language’s ISO 9001:2008 quality assurance certification ensures that you will receive the industry’s highest level of service.
With so many travelers researching and booking online, is your organization taking the right steps to make sure that you stand out from the competition?
- Website User Interface
- Booking Engine
- Frequent Flyer Club Information
- Cultural Highlights of Destination
- Brochures & Manuals
- Voice-over for informational and instructional videos
- Excursion Information
- Calendar of Events
- Employee Handbooks
An airline’s branding needs to be effectively communicated through its website and all digital and print advertising. There are many opportunities for airlines to showcase cultural highlights of a destination or newsworthy subject matter that will also help promote the airline. For example, major sporting events, art exhibitions, and local hot spots are all great opportunities for airlines to share content that connects with the audience further establishing trust for that airline’s brand. Dynamic Language will work with you to design effective global language and business solutions to meet your airline’s specific requirements—for any market, language, or deadline.
The continued growth of emerging markets around the world provides the cruise industry with unprecedented opportunities to attract international travelers. To ensure top-notch customer experience, cruise lines must localize their marketing literature, booking websites, as well as onboard entertainment and amenities into a variety of languages to meet the demand of its diverse customer base. In the cruise industry where exotic destinations and customer service define the guest’s experience, multilingual content is a key ingredient of that experience. We have unparalleled expertise in web content, documentation, and software localization and employ a proven translation and localization process.
Guests and travelers from different countries take into account various considerations when evaluating their satisfaction with hotel accommodations. For example, Cornell University conducted a study of hotel guest satisfaction among 8 countries and found that the number one reason for selecting a hotel is convenience/location. The second reason, however, varied greatly among countries. In the US, Canada, and other countries, the price was the second determining factor in choosing a hotel, however, in Italy, it was reputation, whereas, in Spain, it was previous hotel experience. Partnering with a professional localization and transcreation language services company like Dynamic Language will ensure that you are providing appropriate content for the region you are marketing to.
When potential clients book excursions when traveling, they seek out information primarily in their native language. Their ability to understand the content will determine whether that user chooses your services over that of a competitor.