As the story goes, shortly after Coca-Cola first entered the market in China, they had to change their brand name since the syllables of the name literally translated to, “Bite the Wax Tadpole” in Chinese. This story raises an important issue. If you are not careful when translating your brand’s packaging for a new market, […]
Many manufacturers today are multinational corporations with specific needs for translation and interpretation services at many levels. Translation and Interpreting Services for Global Manufacturers help facilitate communications between team members, sales presentations, product specs, and negotiations. Business comes to a screeching halt when communications problems exist. For this reason, it is important that global manufacturing companies are […]
It does not matter how often one travels locally. International travel, while fun, is a little daunting due to new customs and several regulations. Here are some of the top international travel tips and tricks to help one have a safe and enjoyable trip when traveling abroad. Getting the Cheapest Price for Flight International travel […]
Medical information can be challenging for an outsider to understand at times. The challenge is even greater for those who do not speak English or have limited proficiency in English. Despite federal regulations requiring language access services and evidence showing the impact of language barriers on the quality of patients’ healthcare. It is apparent that […]
Successful software localization is important for companies who want their applications to be accessible for new target markets. For companies that develop software and are looking to start the localization process, the primary focus must be on the implementation of localized source code, or how easily it can be adapted for local markets with minimal […]
More than eight percent of the population, or 25 million US residents over the age of five, have limited English proficiency (LEP). This can be deadly in the midst of a disaster. Whether there is time to prepare, as in the case of a hurricane, or the crisis is completely unexpected, like an earthquake, access […]
Migrants dream of a better life for themselves and their family in a new country. However, the process of transition is never easy. New residents of the United States, no matter their country of origin, previous financial standing or educational level, all have issues to deal with as they adapt to a new life. Parents […]
International students are studying at American colleges and universities at a higher rate than ever before. With the increasing globalization of the world, international students have a profound impact on colleges and universities across the globe. They help shape culture and curriculum while providing a unique perspective that benefits everyone in the classroom. Benefits of […]
Conference interpreting is important for any kind of organization that holds events or seminars and needs to be understood by people of all different cultures. However, if you do not properly plan your conference interpreting services, you may run into some trouble during your event. These five steps outline how to get the best results […]
What if you had a way to convert more leads right now? Consider this finding from CSA Research: 75% of consumers prefer to purchase products in their own language. You simply can’t ignore data like this. But with over 6,900 languages in the world, how do you offer multilingual customer service in a manner that’s […]
