Blog posts
Category: cultural consulting

The Growing Demand for Video Game Localization

  • May 24, 2018
  • by Dynamic Language

Multilingualism is increasing in the United States and there are no signs of it slowing down. In fact, one in five American residents primarily speak a language other than English at… read more

Marketing to Vietnamese Americans

  • May 3, 2018
  • by Dynamic Language

PHOTO:  The New Jersey Vietnamese American Community Association Reaching Vietnamese Americans requires a unique marketing strategy that involves understanding this audience’s history and interest in continuing to speak Vietnamese. Transcreation,… read more

History and Background of Tagalog

  • March 2, 2018
  • by Dynamic Language

Tagalog is one of the most widely spoken languages in the world.  Although it originated in the Philippines, it contains traces of other languages, such as English and Spanish. In… read more

The Meaning of Colors Around the World

  • February 23, 2018
  • by Dynamic Language

When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend… read more

Is Multicultural Marketing Important?

  • December 28, 2017
  • by Dynamic Language

Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing… read more

INTERACTIVE MAP OF SECOND MOST SPOKEN LANGUAGES AROUND THE WORLD

  • May 10, 2017
  • by Dynamic Language

The most spoken language in any country is often obvious; usually, it’s the official language of the country. However, you can learn a lot about a country by analyzing its… read more

Global Marketers Transcreate Content with Cultural Consulting

  • March 6, 2017
  • by Dynamic Language

Once upon a time, taking a company global required a massive investment of time and resources. Brand awareness and product placement meant boots on the ground, and without a dedicated… read more

13 Unique Holiday Traditions Around the World

  • December 22, 2016
  • by Dynamic Language

By clicking on the tree ornaments, you can discover what holiday traditions that country celebrates.