Multilingualism is increasing in the United States and there are no signs of it slowing down. In fact, one in five American residents primarily speak a language other than English at home. In sheer numbers, this is a 94 percent increase since 1990, and a 32 percent increase since 2010. Chinese, Spanish, and Arabic speakers are […]
Tagalog is one of the most widely spoken languages in the world. Although it originated in the Philippines, it contains traces of other languages, such as English and Spanish. In the United States alone, it is one of the most common languages aside from English with an estimated 1.69 million speakers. Find out why this […]
When you see the color red what do you think of? A beautiful sunset? A refreshing glass of wine? Or perhaps a warning sign or blood? Your answer could depend on where you are from. How we perceive colors is affected by our background and past experiences. Knowing what colors mean in different countries can […]
Spoiler alert: Yes. As the cultural composition of the United States continues to diversify and change, the marketing strategies employed by savvy businesses must also change. While there are many dangers to marketing incorrectly to a multicultural audience, over time we have identified three top tips to help you make your multicultural marketing strategy effective.
By clicking on the tree ornaments, you can discover what holiday traditions that country celebrates.
