Marketing translation differs from translation for other types of content, which might include legal, medical, or financial. The translation of marketing materials is different from the standard process, as translators must find a way to convey the same business message in one or more languages, overcoming the risks and challenges of the global marketplace. This […]
Search Engine Optimization (SEO) & Localization seem to be incompatible activities when you consider the disparate purposes of each, but when combined, they have the ability to elevate your website to a new level of impact. Creating a website can be a complex job. Even after it is active, users may find it difficult to […]
Flexibility and corporate social responsibility are critical in today’s business environment, and there appears to be an increasing need for innovative meeting formats that respond to organizations’ needs. Multinational corporations that operate across countries need to stay in touch with their various stakeholders to develop strategies, implement plans, and continuously improve or innovate existing operations. […]
The deadline for the General Data Protection Regulation (GDPR) to take effect is fast approaching. By May 25, 2018, organizations must be fully compliant with the new data protection regime for EU citizens. Non-compliance will result in more severe fines and penalties than those currently imposed for the Data Protection Directive that the GDPR is replacing.
Many industries use artificial intelligence (AI) to simulate or imitate human behavior. The translation industry has embraced AI in the form of machine translation (MT) to help translate a higher volume of content than ever before. However, MT has not replaced human translation, and there’s little likelihood of that happening anytime soon.
Globalization continues to gather pace despite resistance in some parts of the world. Unfortunately, the educational institutions in developed countries have struggled to keep pace with the changing face of 21st-century life. The challenges now facing young people in developed nations are unprecedented, which is why school children need a well-rounded education that has real-world […]
Today, 50 percent of customers who initiate a mobile search will visit a store within 24 hours. Google even displays three-pack local search results for 93 percent of their queries. With these numbers in mind, companies that want to succeed online today need to localize their content. To learn more about why content localization is so critical to […]
It wasn’t that long ago when the idea of virtual reality (VR) technology sounded almost elusive and futuristic, but now it’s set to become the next big thing in the business sphere. Let’s take a look at these new technologies and how they are going to improve business communications and productivity in a multilingual world.
Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 countries around the world. In June, 2016 Netflix international subscriber growth wasn’t performing as forecasted. The company had faced major […]
How do you translate an idea? Global marketing often has to be customized to elicit the same emotional response in a different culture. That can mean straying from the original source to get the message across, and it requires deep familiarity with culture, as well as its language.
