As the story goes, shortly after Coca-Cola first entered the market in China, they had to change their brand name since the syllables of the name literally translated to, “Bite the Wax Tadpole” in Chinese. This story raises an important issue. If you are not careful when translating your brand’s packaging for a new market, […]
Many manufacturers today are multinational corporations with specific needs for translation and interpretation services at many levels. Translation and Interpreting Services for Global Manufacturers help facilitate communications between team members, sales presentations, product specs, and negotiations. Business comes to a screeching halt when communications problems exist. For this reason, it is important that global manufacturing companies are […]
It does not matter how often one travels locally. International travel, while fun, is a little daunting due to new customs and several regulations. Here are some of the top international travel tips and tricks to help one have a safe and enjoyable trip when traveling abroad. Getting the Cheapest Price for Flight International travel […]
Medical information can be challenging for an outsider to understand at times. The challenge is even greater for those who do not speak English or have limited proficiency in English. Despite federal regulations requiring language access services and evidence showing the impact of language barriers on the quality of patients’ healthcare. It is apparent that […]