url->/2011-09-29-starbucks-introduces-braille-gift-card/

 

Starbucks introduces Braille gift card

Dynamic Language | September 29, 2011
Starbucks Braille gift card

Starbucks has raised the bar — and the Braille dots — to benefit its clientele. With the arrival of National Disability Awareness Month (October), the Seattle-born coffee company has unveiled its new fall gift card that features the company’s name in Braille across the top.

This new card will make it easier for Starbucks’ visually impaired customers to find the card in their wallets, without having to make a Braille sticker for the card or remembering which slot they placed it in.

From a business perspective, it was a great strategic move by Starbucks!

What can an established company do apart from opening more stores and offering new retail items? It looks like Starbucks’ answer is “Finding a way to better assist existing and potential customers”.

Good for you, Starbucks! And happy National Coffee Day!

More on this: Braille Banter (Starbucks blog)

SHARE

Dynamic Language | Corporate Language Training for a Global Workforce
Corporate Language Training for a Global Workforce

In today's interconnected world, effective communication is paramount for businesses…

Read More →
Related Articles

 

url->/2011-09-29-starbucks-introduces-braille-gift-card/

You might also be interested in

Dynamic Language | The Importance of One-to-One Support in K-12 Language Services
The Importance of One-to-One Support in…

In K-12 education, where every student's needs…

Dynamic Language | Medical Translation Services: Translate with a Medical Translator
Medical Translation Services: Translate with a…

In today's interconnected world, the demand for…

Dynamic Language | Over-the-Phone (OPI) Interpreting Service: Your Guide to Phone Interpreting
Over-the-Phone (OPI) Interpreting Service: Your Guide…

In our increasingly globalized world, the need…

Copyright 2025 © Dynamic Language. All rights reserved.

This website uses ‘cookies’ generated by Google Analytics, a third-party service, to give you the best experience during your visit. This anonymous collection of data allows us to improve our website periodically. Dynamic Language does not share, sell or market the data obtained through this service. Read our Privacy Policy.