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Unlocking Global Markets: Success Stories and Key Localization Strategy Examples

In today's interconnected world, expanding into international markets is more accessible than ever. However, global success isn't just about making your products or services available worldwide; it's about resonating with diverse audiences, respecting loc

Understanding Video on Demand (V.O.D.) Meaning and Its Impact

In today's fast-paced digital landscape, video consumption has become a significant part of our daily lives. Video on Demand (VOD) has revolutionized how we access and enjoy multimedia content, offering unparalleled flexibility and convenience. This artic

Content & Media Localization: Everything You Need to Know

We live in a connected world, making it easier than ever to reach new audiences virtually anywhere, despite language and geographical barriers that may have impeded communication efforts in the past. The internet has connected us and everything, providing

Voice-Over vs Subtitles vs CC: Pros & Cons

Video content is a powerful communication tool and one of the most popular mediums available. From entertainment to education, companies are using video to reach global audiences. However, visual content intended for foreign markets requires adaptation to

Importance of Localization in Digital Industries

People have been championing the phrase “buy local” for decades. In the 90s, it meant buying your coffee from the neighborhood shop rather than Starbucks or getting your tools from the local hardware store rather than Home Depot. At the time, buying o

Efficacy of Netflix as a Language Learning Tool

One of the myriad reasons for people to learn foreign languages is that it leads to an enhanced understanding of other cultures and their perspectives. This, in turn, fosters friendship and trust that transcends other differences. However, fewer

Ten Companies Improved ROI By Localizing Content

Today, 50 percent of customers who initiate a mobile search will visit a store within 24 hours. Google even displays three-pack local search results for 93 percent of their queries. With these numbers in mind, companies that want to succeed

The Three C's of Netflix Global Expansion Strategy

Global ambitions have taken the content streaming giant, Netflix far from its California roots into markets across Europe, Latin America and Asia. In early 2016, streaming giant Netflix, Inc. announced that it had rolled out its service to 190 c

eReader could replace vacation phrasebooks

Print books are slowly being replaced by eReaders, evidenced by failing bookstores and winning electronic reader sales. What does that mean for the phrasebooks we often purchase when we go on vacation in a foreign country? Well, thanks to a web app calle