3 Trends for Global Manufacturing to Stay Competitive

The world’s population is on a drastic incline creating heightened demand for manufacturing of goods.  Global manufacturing companies have been re-evaluating their utilization of technology in order to streamline production automation and make their supply chain that much more efficient. 

Companies that operate on a global scale are increasingly exposed to the challenges of acquiring and retaining market share.  Here are 3 trends manufacturing companies have been applying to stay competitive.

Networked Supply Chain

Companies are moving toward a networked supply chain.  Since supply chains themselves are dynamic, supply chain network design exercises attempt to make supply chains agile enough to address current changes and future uncertainties. It incorporates end-to-end supply chain cost, including purchase, production, warehousing, inventory and transportation. While this is considered a strategic supply chain planning initiative, organizations can gain competitive advantage by running supply chain network scenarios, evaluating and proactively implementing changes in response to dynamic business scenarios like new product introduction, changes in demand pattern, addition of new supply sources, changes in tax laws and so on.  Supply chain network design can deliver significant reduction in supply chain costs and improvements in service levels by better aligning supply chain strategies.

As supply chains are more automated and transparent, any content published on products or processes accessed by these wider networks must be in the native language, not only to adhere to local compliance or health and safety regulations. It must also ensure product information is understood and accurately and effectively communicated in any language.  To achieve sustainable growth and stability, global manufacturers must look to connect and network more deeply with consumers and suppliers around the world and in multiple languages.

Localization of Digital Content

The manufacturing industry has heightened need for technology to keep with the rise of e-commerce.  As more companies publish digital content through mobile platforms, traditional types of content like technical documentation needs to evolve so it can be clearly read and understood online through a device, in more than one language.

The manufacturing production cycle is evolving with utilization of machinery and technical devices used in processes.  This in turn creates a need for documenting technical data, whether instruction manuals or online help facilities, thus increasing the amount of technical driven content for localization.

Technical content authors who write for global manufacturers must adapt writing styles so all formats of content can be translated and accessed through these emerging technical platforms. An experienced language service provider will work closely with technical authors and the various publishing and content management systems to ensure localization is conducted as efficiently as possible.

Marketing through Social Media

Customers are researching products and buying online at an ever increasing rate.  For manufacturers to keep competitive in the global market, they need to monitor what is being said about them around the world. They should harness the power of social media to improve their products, using the social media feedback. This potentially means understanding online content out of the source language

The same applies for pushing social media campaigns out to their international audiences. As well as translating more traditional company communications, such as websites, technical and instruction manuals, global manufacturers must look at including these new content types of user-generated content in the localization plan.

Manufacturing companies are seeing the key role effective communication with customers, suppliers and vendors has on their bottom line.  A more interconnected digital platform helps bridge these communication gaps.


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